Poor marketing
Wednesday, July 8th, 2009Evian says on their water bottles:
It is no wonder therefore, Evian is The Official Bottled Water of The Championships, Wimbledon. Its purity makes it the choice of champions.
Even ignoring the gross misuse of the English language, what a load of crap. It’s the “choice of champions” (and losers) because you spent a buttload [...]